Thursday, 27 October 2016

SO KOKO Life Topics | Black History Special: Nigeria | Appearing Serious

Image is 'everything', ask any Nigerian.
Like with all our black history month specials, we didn't go with the 'obvious choice' this week. what made this post a must,  is that on paper, this dark-skinned Igbo-Nigerian, feminist wouldn't be the 'obvious choice' to be the face of a beauty brand. Not because she's not beautiful, evidently she is.

A MacArthur Genius Grant Recipient helping to sell foundation, hardly seems a match. For a UK brand too, her dark skin and her evident Nigerian accent wouldn't appear a culture match either but watch below and you'll be sold!

This week's Life Topic has been inspired by Award-winning Nigerian Novelist Chimamanda Ngozi Adichie. Her words are both powerful and poetic, in her campaign as she describes how  culture defines how a woman should appear to be considered 'serious'.

And no one knows about keeping up with appearances like Nigerians. Nigerians are unapologetically flashy and proud. As proud as Nigerians are, they can still be American, Jamaican, Ja-fake-can, Queen Elizabeth's II first cousin all rolled into one, all in one conversation.

Wearing make up, doesn't make you less 'serious'. The same way putting on a foreign accent doesn't mean you have ever left your home country. Even in our British culture we converge upwardly and downwardly to appear serious or belong.  But ultimately with what ever you do, you don't get it right because you 'appear' serious, you get it right by being serious.

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