Tuesday, 28 March 2017

SO KOKO | Video Of The Week | PBGR - Need A Minute ft. Rayf

PBGR - Need A Minute ft Rayf is this weeks Video Of The Week.

Following on from the previous release 'Hardway' PBGR release their first single 'Need A Minute'. The song features the elusive East Londoner Rayf and is taken off their forthcoming project.

The concept - visualised by close collaborators No Colours - depicts a weekend away for a team member's birthday and to celebrate the completion of the upcoming project.

No Colours expand on the intense imagery a little further; the video was conscious effort to show PBGR in a honest and vulnerable way. 'The verses are introspective and with the song having such a smooth groove; we had to find a pure balance, I think we just did that'.

With the ability to refocus and regenerate creativity often being lost in the instantaneous reality we live in today. 'Need A Minute' is a sharp insight into the mind of the modern artist - painted on the backdrop of the S.L.M.N production.

PBGR has a new sense of purpose and it can only get better from here.

Check the video below.

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