PBGR - Need A Minute ft Rayf is this weeks Video Of The Week.
Following on from the previous release 'Hardway' PBGR release their first single 'Need A Minute'. The song features the elusive East Londoner Rayf and is taken off their forthcoming project.
The concept - visualised by close collaborators No Colours - depicts a weekend away for a team member's birthday and to celebrate the completion of the upcoming project.
No Colours expand on the intense imagery a little further; the video was conscious effort to show PBGR in a honest and vulnerable way. 'The verses are introspective and with the song having such a smooth groove; we had to find a pure balance, I think we just did that'.
With the ability to refocus and regenerate creativity often being lost in the instantaneous reality we live in today. 'Need A Minute' is a sharp insight into the mind of the modern artist - painted on the backdrop of the S.L.M.N production.
PBGR has a new sense of purpose and it can only get better from here.
Check the video below.